Director of Marketing Operations and Execution - remote
Vidalytics
Posted 4 months ago
This is a number two role in the marketing department at Vidalytics.com - a mid 7 figure bootstrapped SaaS. You’ll work hand in hand w/ our CEO, who doubles as the CMO &face of the brand, as well as our other marketing team members.
We’ve been growing at high double digit growth for years. And your mission is to make this exponential… And together, we’ll do that with execution.
This role is for a direct response &marketing operations badass with strong attention to detail, organization &management skills. Someone who gets conversions, direct response (conversion copy), and is all about taking the big picture, filling in the gaps, and getting it done.
Our top marketing initiatives are:
- Paid Acquisition
- Ecosystem / Social (Content Marketing)
- Product Marketing
- CRO (Split testing)
- Enterprise Sales
A day in the life might look like
- Run marketing meetings – Weekly department L10s, project kick offs, etc.
- Detail out the specific deliverables for upcoming projects / marketing initiatives – from funnels to custom data stuff
- Oversee the building of funnels and other marketing projects
- Review all sorts of marketing data
- Groom the project backlog
- Review daily stand ups and follow up with ICs as needed
- Meet with ICs about their work and shipping projects
- Review IC work for conversion best practices
- Recruit / onboard talent as needed (employees or contractors)
This role's primary focus is turning strategic initiatives into tactical plans to execute with CRO/DR marketing best practices. Basically, own the day to day of the marketing department, orchestrate the team, deliver results. Maintain consistent effort for our major initiatives, ideally making progress in each area weekly.
If you can crush this, with the specifics below, then you’re in a great fit.
Develop Tactical Plans
- Take our big picture strategy of initiatives and/or analyze all marketing campaigns and data to inform ongoing strategy execution.
- From the data, identify opportunities for low-hanging fruit and high-impact initiatives.
- Manage the backlog: groom, prioritize, and estimate tasks.
- Maintain a continuous flow of executable tasks for all major initiatives in the backlog (e.g. testing, funnels, ecosystem).
- Identify and capture new ideas from team members, competitors, trends, and training.
- Capture projects based on cross functional collab.
Own Execution
Build &Manage the Team
- Lead efforts to recruit &hire the team
- Foster a culture of excellence, metrics, results, accountability and high performance
- Reviews, daily stand ups, etc.
- Run the team
- Daily Standups
- Reviews
- Weekly Marketing L10s
Project Management
- Orchestrate the team to maximize impact, hit deadlines, etc.
- Work with our PM to run all projects through Clickup
- Review (async) daily stand ups &follow up as needed to hit deadlines and stay on top of the team
- Conduct retrospectives on projects to identity the things done well and areas to improve on future projects
- Own estimates and deadlines (fuzzy as of now).
- First (and sometimes final) line of review to make sure there are CRO / DR best practices.
- You’ll have the support of our Copy Chief, CEO and copywriters as needed.
- Messaging – Voice, Stories we tell, USP, etc.
- Avatars
- Conversion best practices
- Brand guidelines
Build and Manage Processes
- Create, optimize, and enforce marketing processes from naming conventions, project kickoff, definition of done, estimating (ICE), daily stand ups, data collection and reporting.
- Ensure all projects are thoroughly documented as part of our definition of done
- Establish QA for marketing funnels
Own the Data
- Own the tech &tools
- Ensure we’re collecting in the best way all the right data – email, ads, website, social, projects, etc.
- Monitor all the data
- Build dashboards for the rest of the team
- Present to the rest of the team
- Identify opportunities based on the numbers
We’d Love to Hear From You If (Job Requirements) 👊🏻
- You can crush the Scorecard.
- You want to work in a culture of data, testing, and direct response.
- You have a bias towards action (without hand holding).
- You’ve run complex multistage projects from initial conception, through planning, recruiting, execution and data driven optimization… You know exactly how to monitor next steps, and proactively move a project along.
- You’re extremely detail oriented.
- You’re an organized, logical thinker who can track complex processes.
- You’ve executed successful performance marketing campaigns for no-touch SaaS, direct response (video sales letters (VSLs), funnels, webinars, etc.) with cold or affiliate traffic at scale. With demonstrable results in regards to specific revenue, profit, conversion rate, targets, etc.
- You’re a full stack marketer (T-Shaped Marketer in the areas of data-driven or performance marketing). You get top, middle and bottom of the funnel strategies and the points to optimize in them.
- You can diagnose a failing funnel’s data to know next steps to make it work.
- You’ve managed data-driven marketing teams before.
- You’ve seen enough winning funnels / offers to know conversion best practices of UX design, funnels, copy, etc.
- You have native English ability.
- You’re in the Americas and able to work during USA business hours.
What You’ll Love About Us (Benefits and Perks) 😉
- High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career.
- No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals.
- We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow!
- Rest and relaxation. Employees get 20 days of PTO.
- Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
- You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
- This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp.
- Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.
Vidalytics’ Values
(Yes, We’re Actually Serious About These) 😇
Data – As much as we’re able to, we use data to answer questions, give bonuses and promotions. Not based on politics and titles. But data or not, when a decision is made, it is time to get on board.
Scrappy Entrepreneurial Mindset – We’re a startup. You get a lot of freedom, responsibility and autonomy, but then at times we need to do whatever it takes to make sure we survive. If you want an easy job, go work at the government.
Radical Candor – The concept is rooted in two main principles: caring personally and challenging directly. This way we’re able to achieve a balance that promotes growth, trust, and constructive feedback. You can call out anyone from the CEO on down. Just be sure to attack issues and not people. ;)
High Performance – This is a place to be your best. To work with people who are putting out. Grow, learn and see what you’re made of. For hyper learning.
Accountability – Do what you say. And own what you’ve done. Mistakes happen. But the worst thing that can happen is when someone doesn’t own and learn from them.
Growth – We are ALL constantly learning and growing. Otherwise we can’t scale with the business and for our teammates. We spend too much time at work to not be getting better. This is a place to learn, get better, and dare we say self actualize.
FAQ Stuff
Our MarTech Stack
- Google analytics
- Sitespect
- Chartmogul
- Active Campaign
- Mixpanel
- Custom ;)
The Marketing Team You’ll be Working with
- CEO / Face of the Brand
- Fractional CMO &Copy Chief
- Long form copywriter (2 at present)
- Short form copywriter
- Media buyer
- Project manager
- Social Media Manager
- Video Editor
- Analyst
Cheers,
👨🏻🦲
Patrick Stiles
Founder / CEO @ Vidalytics