Pathpoint is looking for a Digital Marketing generalist to scale our digital marketing program and substantially increase our user base. You’ll report to our Head of Marketing to deliver prospects that turn into active users (specifically insurance agents who become active users of our technology platform). As Digital Marketing Manager, you will build brand awareness and drive demand generation to grow our audience and customer engagement using various paid media channels that include display, SEM, social media, and email. Pathpoint was named one of the best places to work in insurance in 2021 by Business Insurance!
What You'll Do:
- Help drive monthly and quarterly campaigns that increase brand awareness, customer acquisition, and sales
- Plan, build and execute digital marketing campaigns from the ground up, including display, SEM, social media and email marketing
- Measure and report performance of all digital marketing campaigns and evaluate against goals (ROI and KPIs);identify trends and insights, and optimize spend and performance based on the insights
- Manage monthly budget for ad content while tracking and optimizing performance
- Collaborate with internal teams to create landing pages and optimize the user experience
- Work collaboratively to align digital marketing efforts with the broader marketing organization
- Stay on top of and review new digital trends and opportunities to ensure the company remains a digital marketing leader
What We Look For:
- 3+ years of digital marketing experience with demonstrated expertise across display/programmatic, paid social, email, and SEM required
- Experience in building and implementing successful digital campaigns
- Analytical and data-driven with the ability to interpret and review data and use it for campaign optimization
- Excellent project management skills with the ability to multitask and prioritize multiple workstreams
- Bachelor’s degree or equivalent industry experience in marketing
Benefits from Pathpoint
- Competitive compensation, equity, and healthcare packages.
- 401(k)
- A $500 home office stipend to invest in your work space
- A $75 per month home wifi reimbursement
- A flexible vacation policy and a team that understands building a company is a marathon, not a sprint
- Flexible and remote working arrangements
- 12 weeks of paid parental leave
- Early stage well-funded company
Pathpoint is used by people of all backgrounds, and we believe the best products are built by teams that represent their users. We value unique contributions and actively welcome people of all backgrounds, experiences, and perspectives to join us at Pathpoint.
About Pathpoint
Businesses and individuals around the world rely on the surplus lines insurance market to mitigate risk. Global commercial P&C premiums will eclipse $900 Billion in 2021 and over $100 Billion of that will be written in the surplus lines market. Yet insureds, brokers, and carriers lose countless dollars on slow processes, poor technology, high commissions, and fees. We’ve created a new way to place and service excess and surplus lines risk that’s faster, cheaper, and easier for everyone. And we’re doing it as a digital first, straightforward, and transparent wholesale brokerage. (Learn more)