Our ideal Conversion Rate Optimization (CRO) Specialist is a middle-brained marketer who challenges the status quo and gamifies experimentation. With a passion for demand generation and systematic processes, this role will identify growth opportunities across marketing channels and throughout the funnel, hypothesize solutions, run experiments, analyze results and document repeatable processes. If you love rapid experimentation and are ready to flex both your creative and analytical muscles, this fast-moving role is for you.
Fleetio is a modern software platform that helps thousands of organizations around the world manage a fleet. Transportation technology is a hot market and we’re leading the charge, with raving fans and hundreds of new inbound marketing-generated leads every week. But we’ve only scratched the surface! Be sure to mention coffee in your application so we know you actually read this.
What you’ll be doing
- Design, run and manage A/B tests and experiments to impact the top and middle of the funnel
- Strategize and collaborate on demand generation campaigns to drive leads and influence pipeline
- Run A/B and multivariate experiments to continuously improve the performance of our marketing across channels
- Build and test high-converting landing pages for a range of campaigns including paid search, retargeting, content marketing and more
- Deliver against target KPIs through continuous innovation, testing and scaling of winning experiments
- Analyze and extract marketing insights from various channels and analytics platforms
- Document, automate and optimize experimentation processes and growth loops
What’s in it for you
- Ability to make a visible impact on demand and revenue generation at a fast-growing technology company.
- Be a part of an incredible, fun team of “A” players who go above and beyond to make Fleetio the successful, high-growth company it is. We’re a customer-centric team with a great product, excellent support, and countless happy customers.
- Use the latest tools and techniques to grow a massive audience in a global marketplace (customers in 70+ countries) and a rapidly changing industry (transportation).
- Work remotely or at our Birmingham, AL HQ.
Requirements
- 2+ years of experience in demand generation, growth marketing or digital marketing at a SaaS company with a proven track record of creating tests that materially impact KPIs
- Deep experience with A/B and multivariate testing to drive lead generation and growth
- Strong creative and analytical mindset and constant desire to optimize;lives and breathes CRO
- Has created processes for generating, validating and prioritizing ideas;including a “fail fast” mentality
- Expertise in testing and landing page tools like VWO, Unbounce/LeadPages, etc.
- Experience with analytics tools like Google Analytics, Marketo, SEMRush, FullStory, Heap, etc.
- Strong working knowledge of paid advertising, SEO and ABM
- Ability to creatively solve problems and question the traditional way of thinking in order to find ways to grow
- Ability to apply logical thinking in order to break complex problems into their component parts
- Experience collaborating with copywriters and designers to produce engaging tests, landing pages and documentation
- Demonstrated ability to communicate data, results and learnings to key stakeholders
- Solid project management skills, including the ability to lead and collaborate with cross-functional partners, prioritize high impact activities and keep complex projects moving forward
- Experience in HTML, CSS and/or SQL is a huge plus!
Benefits
- 100% health/dental coverage (50% coverage for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks
- 8 company holidays + 2 floating holidays
- Parental and bonding leave
- Dependent care and medical FSA
- Short and long term disability
- Community service funds
- Professional development funds
- Health and wellness initiatives
- Mac laptop
- Monthly catered lunches
- Fully stocked kitchen with tons of drinks &snacks
- Remote working friendly since 2012