The Patient Access Network (PAN) Foundation is an independent, national 501 (c)(3) organization dedicated to helping federally and commercially insured people living with life-threatening, chronic, and rare diseases with the out-of-pocket costs for their prescribed medications. Partnering with generous donors, healthcare providers and pharmacies, PAN provides the underinsured population access to the healthcare treatments they need to best manage their conditions and focus on improving their quality of life. Since its founding in 2004, PAN has provided nearly 1 million underinsured patients with over $3 billion in financial assistance, through close to 70 disease-specific programs.
PAN is committed to recruiting a highly talented and diverse staff on the grounds of equal opportunity and non-discrimination. PAN offers a highly competitive benefits package, including medical, dental and vision coverage, a 401k with employer match, a flexible spending account, and more.
As the Communications Manager, you will play a leading role in developing the PAN Foundation’s messaging, content, and communications products to convey our impact, expertise, and thought leadership.
The Communications Manager will steward, grow, and refine PAN’s organizational and advocacy communications strategy and own multiple communications channels, including our organizational newsletter, advocacy newsletter, news and blog, and storytelling. The Communications Manager will be an expert at translating complex healthcare policy or public health information into digestible, compelling content and making connections across a broad portfolio of work.
Duties and Responsibilities
Organizational communications
- Writes and edits organizational communications, including press releases, the organization’s blog, presentations, fact sheets, policy briefs, brochures, email newsletters, stories, and other communication materials for public dissemination.
- Develops and manages the editorial calendar, pitches ideas, considering organization milestones, external events, and advocacy/public policy developments.
- Develops key messages on behalf of the organization and its initiatives, and maintains a system to track key messages and train staff on using them.
- Takes core concepts, data, or ideas and transforms it into an editorial format: whether the findings from a national poll, email newsletter, talking points for a presentation, website content, and more.
- Generates ideas to publicize PAN’s accomplishments, expertise, and mission
- Develops, writes, and deploys the monthly public-facing newsletter and other key organizational email announcements.
- Develops and executes organizational campaigns around key milestones.
- Develops and maintains a repository of key messages for staff across the organization to use and access in public-facing materials, from our public policy work to programmatic impact.
- Manages the yearly development of our annual impact report and cornerstone brand materials.
- Assists in preparing research and advocacy reports for publication on PAN’s website.
- Updates and maintains an impact statistics internal document.
- Provides training to staff as needed on voice, style tone, and key messages.
Advocacy and thought leadership communications
- Writes original, compelling content (op-eds, blog posts) around our advocacy and programs to position PAN as a leader in championing healthcare access and affordability. Produces high quality, concise drafts that distill complex data and healthcare policy topics.
- Advises and works in collaboration on advocacy website content, categorization, structure, and content governance.
- Translates national polling, research, or complex policies into digestible, compelling content for Congressional staff, policymakers, and patient advocates.
- Manages editing and publication of our issue brief policy research series.
- Collaborates with the External Relations team on their legislative, grassroots, and third-party activities, including providing communications and messaging support.
- Develops communications campaigns for both a professional policymaker/thought leader audience and grassroots advocates, with an ability to tailor writing and content for each type of audience.
- Develops a branded advocacy newsletter and email list and develops strategies to grow the list and acquire new advocacy supporters.
Media relations
- Develops a media monitoring strategy and biweekly clips report.
- Maintains historical press clips.
- Maintains list of reporters and outlets.
Brand voice and storytelling
- Contributes final, high-quality copy for our website, including new landing pages, titles, and headlines. Structures website content in alignment with best practices with guidance from web content strategist.
- Leads PAN's long-form storytelling content and coordinates storytelling priorities, style, and initiative across Marketing and Communications.
- Conducts interviews and writes stories based on interviews with patients and family caregivers to tell PAN's story from all angles.
- Serves as the ambassador of PAN's brand voice across the organization. Updates PAN's written style guide and trains PAN staff on best copywriting practices.
- Provides key backup to other Marketing and Communications functions and provides support for other projects as needed.
Job Requirements
- 4+ years of experience writing clear, compelling, and persuasive thought leadership, advocacy content, and executive communications on behalf of clients or an organization. This position requires mastery of translating complex healthcare policy or public health information into digestible, compelling content and making connections across a broad portfolio of work.
- Strong command of writing for the web and digital channels.
- Demonstrated understanding of public health principles and the public policy/legislative process and landscape.
- 100% comfort and demonstrable experience in writing for different types of audiences and materials, from policymakers and Congressional staff to corporate donors.
- Comprehensive experience writing both long (articles, blog posts) and short form digital content (emails, taglines, CTA buttons, webpages).
- Strong ability to create compelling email newsletter content, optimize email content and layout, manage layouts and segmentation, and report on analytics.
- Deep understanding of email best practices.
- Have a firm grasp of content strategy and its impact on brand reputation and organizational goals.
- Be an advocate for clear and plain language.
- Desire to contribute to PANs mission and to serve as an ambassador for our voice and message.
- Ability to manage a range of projects and responsibilities concurrently.
- Comfort in a fast-paced, high-growth environment.
- Commitment to diversity, equity, and inclusion, both at PAN and in our external-facing work.
Reports to: Senior Director of Marketing and Communications. This role will supervise and oversee the work products of freelance writers or other contributors as needed. This role requires extensive collaboration across the Marketing and Communications team and other departments at PAN.
How to apply
- Submit a resume
- Include a writing portfolio and/or links to at least two pieces of your best work
- Writing samples should be emailed to careers@panfoundation.org
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.