Do you have a passion for health and wellness and a proven track record of creating influential copy and social campaigns that perform? Are you energized by the challenge of optimizing existing communications strategies to expand a loyal customer base? If so, then Real Mushrooms wants you!
Real Mushrooms is an established brand dedicated to creating high-quality, functional mushroom products that support a healthy lifestyle for people and their pets. We are seeking a strategic, results-oriented Communications Coordinator to join our growing team. This role offers an exciting opportunity to shape the voice of a trusted brand in the health and wellness space, while working closely with various teams to ensure consistency across all channels.
This position reports to the Marketing Manager and will require strong collaboration with other managers, the Head of Brand, and the Chief Operating Officer.
Key Responsibilities:
1. Blogs
- Content Creation: Turn the transcripts of certain interviews, podcasts, and webinars into informative, and engaging blog posts. This will involve translating complex conversations into clear, accessible content that aligns with our brand voice and educational goals.
- Review and Edit Blogs: Collaborate with external writers to ensure high-quality content. You will review, edit, and insert relevant internal links into the text before submitting final drafts for publication.
- Coordinate with Publishing Team: Work closely with our marketing assistant who publishes the blogs to ensure timely and accurate posting of content. Help maintain a content calendar to track blog progress and deadlines.
- Medical Blog Posts: Prepare briefings and outlines for medical-focused blog posts and coordinate with our medical writer to ensure that content is scientifically accurate and aligned with the latest research.
2. Landing Pages
- Page Development: Collaborate with our landing page provider to prepare and deliver content for landing pages to be used for specific audiences and sales initiatives in a timely manner. Ensure that each landing page aligns with our strategy, provides a compelling user experience and effectively communicates the benefits of our products.
3. Email Campaigns
- Collaboration with Email Provider: Interface with our external email marketing provider to ensure that accurate, high-quality, and engaging email campaigns are prepared and delivered in a timely manner. This entails sending them our monthly email plan, relevant related content, and writing some minor copy as needed.
- Review and Feedback: Review email content for consistency, tone, best marketing practices, and compliance with industry regulations before lending final approval to our email provider.
4. Social Media
- Content Planning: Work with the marketing team to create a strategic social media content calendar that drives engagement, increases brand awareness, and supports key marketing initiatives.
- Copywriting: Write clear, engaging, and on-brand copy for social media posts across platforms (Instagram, Facebook, etc.). You will collaborate with our designer (who handles imagery and video editing) and social media assistant (who handles post scheduling) to ensure a cohesive content output.
- Creative Ideation: Contribute to the team by generating fresh, innovative ideas for social media campaigns and promotions that resonate with our target audience, highlighting the benefits of our products and the latest mushroom research.
- Influencer Collaborations: Identify opportunities for engaging highly relevant and dynamic influencers with whom we could develop sales campaigns.
5. Ad Campaigns
- Copywriting for Ads: Develop compelling and persuasive copy for paid advertising campaigns, ensuring that all messaging is optimized for conversions. This includes working on digital ads across various platforms such as Google, Facebook, and Instagram. Writing responsibilities will also extend to creating short video scripts.
- Collaborate with Marketing Team: Ensure that ad messaging aligns with broader marketing campaigns, utilizing a mix of educational and promotional content to drive results.
6. Website Content
- Content Updates: Review and update website copy as needed to ensure accuracy and relevance. Submit requests for updates to ensure timely revisions and ensure that the website reflects the most current product information and marketing strategies.
- Product Pages: Generate effective copy for new product pages as needed. Work with our designer and web developer in producing compelling ways to present product information. Collaborate with our marketing assistant to see the product page through to published completion, ensuring all copy is accurate, compliant, and brand-aligned.
- SEO Best Practices: Work with the external SEO team to ensure that all website copy is optimized for search engines, incorporating keywords and best practices to improve search rankings and organic traffic.
7. Promotions and Copy for Print Materials
- Magazine &Print Promos: Write engaging and persuasive copy for magazine promotions and other print materials that highlight our product benefits and differentiate us from competitors.
- Coordination with Designer: Collaborate with our in-house designer to ensure that print materials are designed, written, and delivered according to deadlines.
8. Coordination and Communication
- Cross-Functional Collaboration: Act as a liaison between different departments (marketing, sales, brand, customer service, and content creation) and any relevant external parties to ensure smooth communication and execution of projects. Keep all stakeholders informed and updated on progress and changes.
- Project Management: Manage multiple projects simultaneously, ensuring that all tasks are completed on time, within scope, and aligned with strategic objectives. Proactively identify bottlenecks and work to resolve issues before they impact deadlines.
- Team Support: Work closely with senior team members to distribute workload effectively. Ensure our marketing assistant is involved in coordination, ensuring that responsibilities are balanced and executed efficiently.
Requirements:
- Education &Experience:
- Bachelor’s degree in communications, marketing, journalism, or a related field.
- Minimum of 2-3 years of experience in communications, content creation, or digital marketing, preferably within the health and wellness industry.
- Experience managing content for multiple channels (blogs, email, social media, etc.) and a proven track record of increasing engagement and conversions through strategic communication efforts.
- Experience working in a dynamic, fast-paced startup or scale-up is a bonus.
- Skills:
- Copywriting: Exceptional writing and editing skills, with the ability to create clear, engaging, and persuasive content for a variety of formats.
- Content Strategy: Experience developing and implementing content strategies that align with brand objectives and resonate with target audiences.
- Digital Marketing Knowledge: Familiarity with SEO, email marketing, and social media best practices. Experience with tools like Google Analytics, social media scheduling platforms, and email marketing software is a plus.
- Project Management: Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines. Experience with Project Management software such as Notion, Coda, Asana, Trello or Miro is a plus.
- Team Collaboration: Excellent interpersonal and communication skills. Ability to work effectively with internal teams and external partners.
- Personal Attributes:
- Passion for health, wellness, and natural products, especially functional mushrooms.
- Self-motivated, with a proactive approach to identifying opportunities and solving problems.
- Strong attention to detail and commitment to producing high-quality content.
Why Join Real Mushrooms?
At Real Mushrooms, we pride ourselves on transparency, education, and integrity. We’re committed to creating functional mushroom products that help people and pets lead healthier lives. As a member of our team, you will have the opportunity to play a key role in educating consumers, shaping our brand voice, and contributing to a growing industry that’s rooted in wellness. Join us and be part of a dynamic, supportive, purpose-driven company that values innovation, collaboration, and personal growth.
Benefits:
- Competitive salary
- Remote work
- Opportunities for professional development
- A supportive team environment dedicated to your success
How to Apply: Please send your resume, cover letter, and portfolio of relevant work to melanie@realmushrooms.com with the word "Lion's Mane" in the subject line.
We look forward to hearing from you!
We look forward to hearing from you!