At Automattic, we believe in making the web a better place, and making our workplace a happy place. We hope you can join us on this journey!
The Affiliate Program Manager for WordPress.com will play a pivotal role in scaling our affiliate program. With a focus on affiliate engagement, this role will activate affiliates through new content, new campaigns, and customized support to ensure their success. They will gather both product and program feedback from affiliates and share throughout the organization. They will coordinate new campaigns, including copy and design, and create landing pages optimized for affiliates. These efforts will directly contribute to expanding our market reach and overall revenue growth.
Responsibilities:
- Affiliate Recruitment: Identify, recruit, and onboard high-potential affiliates.
- Affiliate Activation: Onboard high-potential affiliates. Develop strategies and initiatives to activate and engage new and existing affiliates to optimize their performance and contribution to the program.
- Program Strategy and Management: Develop and execute strategies to grow the affiliate program, including promotional campaigns, affiliate incentives, and performance benchmarks. Monitor and analyze affiliate program metrics, adjusting strategies as necessary to achieve growth targets.
- Relationship Management: Build and maintain strong, productive relationships with affiliates and partners. Serve as the main point of contact for affiliate inquiries about WordPress.com, providing support and guidance to ensure their success and satisfaction with the program.
- Performance Monitoring and Analysis: Regularly analyze program performance, identifying trends and insights through data analysis. Use this information to optimize affiliate activities, improve program effectiveness, and maximize ROI.
- Collaboration and Coordination: Work closely with the marketing and product teams to align affiliate marketing strategies with overall business objectives. Ensure that affiliate promotions and campaigns are well-integrated with broader marketing initiatives.
- Market Research and Insights: Stay updated with the latest trends in affiliate marketing and competitor strategies. Use insights to improve program offerings and tactics.
- Compliance and Best Practices: Ensure that all affiliate activities comply with company policies and industry standards. Stay informed about affiliate marketing trends, technologies, and regulatory changes to keep the program competitive and compliant.
Requirements:
- 5+ years of experience in affiliate marketing, performance marketing, or a closely related field.
- Proven track record of growing and managing affiliate programs, preferably within the tech industry.
- High level of creativity, attention to detail, and project management skills.
- Excellent communication and relationship-building skills as well as comfort with text, voice, and video communication.
- Familiarity with WordPress.com
- Experience building and customizing landing pages with a focus on conversion rate optimization.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Ability to work independently and in a team environment.
- Familiarity with affiliate marketing platforms and tools.
- Strong project management skills with the ability to manage multiple projects and meet deadlines.
- Detail-oriented with strong planning and problem-solving abilities