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Advertising Platform Specialist— full time —$60,000 / year + benefits (Locations - remote

Porkbun
Posted 4 months ago
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It's time to hire another amazing individual again. You could be the pick of the litter! This time we’re hiring for a new role within our highly-praised and effective marketing department! Are you an agile advertising whiz with experience across platforms, especially with Google Ads? Does managing and delivering high conversion campaigns for a delightful brand sound like your next career step? Then please read on and apply!

Porkbun is a fully-remote domain name registrar. We’re looking to add a U.S.-based, full-time Advertising Platform Specialist. We are hiring from within states where we are already operational;eligibility is restricted to: Arizona, California, Florida, Idaho, Oregon, Pennsylvania, Texas, or Washington.

From .com to .pizza to .plumbing, Porkbun sells more than 500 domain extensions direct to consumers. Our no-nonsense interface and super-affordable prices mean we’re adding new customers at a fantastic rate. We have become the go-to registrar for tech savvy individuals such as developers, while bargain-hunters are surprised to learn that we offer incredible support despite our industry-low prices.

We think Porkbun.com is the best registrar in the world, and if you check our TrustPilot reviews you’ll see that we are not alone. Our lean marketing team is already delivering mind-blowing results for ourselves and our partners (domain registries selling .bio, .app, and many more) and hiring you will allow the team to be even more effective with increased campaigns and higher budgets. 

Important skills and experience:

  • Prior management of six-figure advertising campaigns (annual basis) 
  • Certified in Google Ads and Google Analytics (GA4)
  • 2+ years of experience in managing digital marketing campaigns across various social media and SEM advertising platforms, including but not limited to:
    • Google Ads
    • Bing Ads
    • Meta (Facebook and Instagram)
    • X (you know, Twitter)
    • TikTok
    • LinkedIn
    • Reddit
    • Quora
    • YouTube
  • Strategy Development: Develop comprehensive advertising strategies that align with business goals and target audiences.
  • Ad Creation: Build all campaigns and their audiences within each platform with assets obtained via collaboration with our Graphic Designer and Content Marketing Specialist, resulting in highly compelling and effective ads.
  • Audience Targeting: Identify and define target audiences based on demographics, interests, and behaviors.
  • Campaign Management: Set up, monitor, and optimize campaigns for optimal performance.
  • Budget Allocation: Coordinate with the Director of Marketing to strategically allocate budgets across different ad sets and campaigns.
  • Performance Analysis: Analyze campaign metrics, identify trends, and make data-driven optimizations.
  • A/B Testing: Conduct experiments to determine which ad elements resonate most with the audience.
  • Conversion Tracking: Implement tracking mechanisms to measure campaign effectiveness.
  • Campaign Reporting: Report individual campaign performance to the Director of Marketing as well as to external partners including impressions, clicks, engagements, conversions and estimated ROI. 

If the above describes your experience, or you can make a strong case for why we should hire you anyway, please follow the below instructions EXACTLY and respond accurately -- failure to do so means we will filter out your application.

  • Attach your resume and cover letter to an email as two separate .pdf documents
  • Address your email with the subject line “Advertising Platform Specialist”
  • Begin your email body by copying, pasting, and responding to the below qualifying questions. If you are responding NO, we are sorry but you are not eligible for the role:
    • Are you based in the USA and eligible for employment (Yes/No)?
    • Are you based in one of the following states: Arizona, California, Florida, Idaho, Oregon, Pennsylvania, Texas, or Washington (Yes/No)? 
    • Have you managed a six-figure advertising budget in a prior year (Yes/No)?
  • Feel free to add other relevant, brief content to your email but it must begin with those questions and your accurate responses
  • Send that email with attachments to careers@porkbun.com

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