Location: US Locations;100% Remote
BRIDGE is seeking a Technical Account Manager who is responsible for providing technical strategies that will drive client satisfaction and campaign performance;end-to-end management of the paid social media implementation, SEM, programmatic media delivery, and optimizations;technical support for client campaigns, working with internal stakeholders to optimize and troubleshoot;propose solutions to opportunities presented;deep understanding of media activation, inclusive of SEM, Programmatic, and social strategies.Responsibilities of the TAM:
- Analyze customers’needs and suggest upgrades or additional features to meet their KPIs as it relates to client campaigns
- Proactive internal communication with Account team on campaign performance and optimizations, client health and upsell opportunities
- Support and advocate on day-to-day inquiries and requests to improve efficiency and value in the use of Bridge’s platform and media activation capabilities
- Execute high-performing, efficient, margin-conscious and error-free digital ad campaigns end-to-end
- Serve as liaison for external vendors and partners, including but not limited to DSP, DMP Publisher and technology partners, assist or lead evaluation of new technology partners
- Partner closely with internal Sales, Product Strategy and Account Management teams to build pre-sales materials and guidelines to enable the booking of high-performing campaigns that are well-matched with Bridge’s product offering
- Provide product department/developers with customers’feedback to help identify potential new features or products as it relates to media platforms and set goals for product and marketing initiatives
- Work with the product team to ensure that proprietary platform development aligns with client requests and requirements
- Manage internal and external communication during all phases of active social campaigns
- Lead Programmatic, social media and SEM capability trainings for various audiences &levels across the organization;monitor daily paid social campaign pacing and performance to exceed client KPIs and expectations
- Keep senior leadership and external teams updated on campaign performance to raise awareness and promote transparency
- Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for assigned accounts, including consistent optimization to exceed client expectations and goals
- Ensure proper internal tools are utilized for the lifecycle of campaigns from flawless launch through timely billing
- Leverage pre-established best practices while implementing campaigns and building reports
Ideal Skills, Education, and Experience:
- Bachelor’s degree
- Must have at least 5 years of relevant experience in digital marketing with an agency, brand, and/or top online publisher required
- Highly proficient with Excel, Salesforce, and JIRA
- 3+ years paid social media, DSP, and display media experience
- SEM experience
- Excellent time management and project planning skills
- Proven track record of managing multiple projects simultaneously
- Expert at building compelling proposals for clients
- A critical thinker with top-level problem-solving skills
- Able to analyze data and provide insights
Location: US Locations Only