Supervisor, Social Media Care - remote

Hershey Company
Posted 2 weeks ago 0.00/

Job Title: Supervisor, Social Media Care

Job Location: Remote –USA

Job Description:

Note: This position can support a remote candidate within the U.Ss

Role Summary:

The Social Media Supervisor manages a team of individuals and ensures consumer comments on our social platforms are responded to within our established service level. He/she will

  • Determine the US coverage schedule, keeping the team’s global responsibilities in mind.
  • Establish and lead social media engagement training for the global team to ensure consistent response and usage across regions.
  • Support team with best practices, system issues, engagement questions, and escalated/sensitive cases as needed
  • Develop, execute, and evaluate the strategy for consumer engagement.
  • Facilitate and foster effective and authentic relationships with consumers on Facebook, Twitter, and Instagram
  • Work closely with Consumer Insights, Digital, Marketing, Corporate Communications, and Brand PR to execute an integrated social media plan and analyze the digital space effectively.
  • Monitors trends in social media consumer contacts and tracks feedback on new products/topics.

    The Supervisor is responsible for exploring, recommending, and executing emerging social platforms. He/she will work with current vendors to integrate these new platforms into our support stack.

    The Supervisor is considered the SME of social engagement and will have a portion of social engagement responsibility to ensure he/she stays in touch with the systems, processes, and procedures.

    Key Responsibilities:

    Social Media Consumer Engagement &Trend Monitoring

    • Facilitate and foster effective and authentic relationships with consumers/fans on all social media channels. Responsible for writing and responding to consumers via brand social media channels and creating alignment with traditional contact channels within Consumer Relations.
    • Track feedback on new products
    • Handle escalated cases brought forth by team members.

      Internal Stakeholder Collaboration &Reporting

      • Collaborate with internal stakeholders on which products and topics to track, establish approved social media responses, and ensure communication on trends and new product feedback.

        System / Channel exploration

        • Explore the new and upcoming channels and tools and recommend implementation as necessary. He/she may be tasked to lead system integration and channel expansion projects related to social media engagement, listening, and reporting.

          Team Management

          • Maintain schedule of engagement, and brand playbook.
          • Monitor and ensure SLAs are met.

            Desired skills:

            • BA/BS in Communications, PR, English, Marketing or other related field
            • Experience engaging with consumers
            • Independent self-starter
            • A strategic thinker with an innate desire to collaborate and execute
            • Friendly social media and pop culture maven
            • Demonstrates creativity and documented immersion in social media
            • Proficiency with leading social engagement tools including Sprinklr, Sprout, Hoot Suite
            • Must enjoy working in dynamic and fast paced environment
            • Deep familiarity with social media, viral and word of mouth online marketing practices
            • Strong data management and reporting
            • Excellent writing, editing, and communication skills, including an engaging written voice
            • Lifelong learner, adaptable to and embracing of the ever-changing and evolving social media landscape and all its related technological enhancements
            • Willingness to work a flexible schedule –some weekends, holidays, and evenings required

              Qualifications:

              • Minimum Bachelor degree.
              • Minimum of 2 years of professional experience handling social engagement and customer care

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