Senior Social Media Strategist - remote

Senior Social Media Strategist –Part Time

Job Location: US

Category

Marketing

Position Type

Regular Part-TimeOverview

We are seeking an analytical and data-driven Senior Social Media Strategist with a proven record of delivering measurable sales results via paid social media within an organizational setting for a part time role. The ideal candidate will have expertise in building, running, and optimizing paid social media ads for online and offline conversion optimization, focusing on a large-scale national account(s), ideally with experience beyond eCommerce. A successful candidate will demonstrate comfort in expanding into new partners beyond Meta. They should possess excellent communication skills, be comfortable presenting results to leadership, and collaborate effectively with both internal teams and agency partners. They are comfortable in an organizational setting and have proven an ability to work with cross-departmental teams.Responsibilities

• Develop, execute, and optimize paid social media campaigns on Meta and other platforms targeting both online and offline
  conversions for a large-scale national account, ensuring measurable campaign sales performance.
• Collaborate with analytics teams to maintain quality control of active and upcoming campaigns, utilizing various management and
  analytics platforms for strategy shifts, optimizations, and reporting.
• Manage paid social ad accounts on Meta and other platforms, including setup (billing, pixel, verifications, developer requests,
  creative requests, etc.), and adhere to platform-specific guidelines and restrictions.
• Design and implement A/B tests for ad creatives, targeting, and bidding strategies to continually optimize campaign performance
  and identify growth opportunities.
• Develop detailed creative testing plans (ad copy, image, CTA, etc.), analyze, and report results back to stakeholders.
• Understand attribution challenges and be proactive in offering and implementing solutions to address these challenges for accurate
  measurement and optimization of campaigns.
• Work collaboratively with cross-functional teams such as sales, design, and product teams to align social media advertising efforts
  with broader business goals and objectives.Qualifications

  Required Skills/Abilities:
  •Proven record of accomplishment in paid social media marketing, with experience in delivering measurable sales performance in campaigns optimizing towards online and offline conversions on sizeable national accounts in an organizational setting (agency or brand).
  •Comfortable working with Meta advertising platforms and adapting to special category restrictions. Comfortable learning new platforms as they grow in popularity.
  •Demonstrated experience setting up and managing performance focused paid social ad accounts, following naming conventions and established processes.
  •Strong communication and presentation skills, with experience regularly presenting campaign results to leadership and collaborating effectively with internal teams and agency partners.
  •Technical knowledge of ad tagging, tracking, and conversion attribution for proper measurement and optimization of campaigns.
  •Familiarity with media planning and budget allocation in the context of paid social campaigns.
  •Keen understanding of current social media trends, viral content, and popular influencers, as well as staying informed about industry
  news and emerging advertising technologies.
  •Proficiency in Salesforce is a plus.
  •Experience with Meta Conversion Lift and/or Incrementality studies a plus.
  •Possession of relevant and current industry certifications, such as Facebook Blueprint or other social media advertising certifications, is a plus.

  Education/Experience:
  •High school diploma or equivalent required, Bachelor‘s degree in Business or related field preferred
  •7 years’experience in paid social media advertising, preferably in a fast-paced, sales performance ROI-driven organizational environment (agency or brand) required
  •Experience managing sales-focused conversion campaigns on Meta platforms, with a focus on large-scale national accounts with experience beyond eCommerce
  •Experience with YouTube, Native, and other channels is a plusAbout National Debt Relief

  National Debt Relief was founded in 2009 with the goal of helping an expanding number of consumers deal with overwhelming debt. We are one of the most-trusted and best-rated consumer debt relief providers in the United States. As a leading debt settlement organization, we have helped over 450,000 people settle over $10 billion of debt, while empowering them to lead a healthier financial lifestyle and feel free to live their best life. At National Debt Relief, we treat our clients like real people. Our purpose is to elevate, empower, and transform their lives.

  Rated A+ by the Better Business Bureau, our goal is to help individuals and families get out of debt with the least possible cost through conducting financial consultations, educating the consumer and recommending the appropriate solution. We become our clients’number one advocate to help them reestablish financial stability as quickly as possible.

  National Debt Relief is a certified Great Place to Work®!

  Forbes names National Debt Relief Best Debt Settlement Company of 2023!Compensation Information

  Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for each position across the US. Within the range, individual pay is determined by work location, job-related skills, experience, and relevant education or training. This good faith pay range is provided in compliance with NYC law and the laws of other jurisdictions that may require a salary range in job postings. The salary for this position is $43.75 to $53.00 per hour.Benefits

  National Debt Relief is a team-oriented environment full of rewards and growth opportunities for our employees. We are dedicated to our employee’s success and growth within the company, through our employee mentorship and leadership programs.

  Our extensive benefits package includes:

  • Generous Medical, Dental, and Vision Benefits
  • 401(k) with Company Match
  • Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
  • 10 weeks Paid Parental Leave
  • Pre-tax Transit Benefits
  • No-Cost Life Insurance Benefits
  • Voluntary Benefits Options
  • ASPCA Pet Health Insurance Discount

    National Debt Relief is a certified Great Place to Work®!

    National Debt Relief is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law.

    #LI-REMOTE