Lifecycle Marketing Manager
Evernow is reinventing healthcare delivery to improve womens lives. More than 55 million women in the U.S. are experiencing menopause symptoms, but 75% of those who seek care dont get it. Were building Evernow to close this gap while elevating care.
We have been featured in The New York Times, Wall Street Journal, Forbes &more. We have raised $28.5M from NEA, and are backed by great investors including Gwyneth Paltrow, Drew Barrymore &others.
Come join us on our journey to transform menopause care at scale!
About The Role
We are looking for a Lifecycle Marketing Manager who can lead both strategy and execution to build our lifecycle program across the customer journey. We are early in this process. Unlike other roles where you may be optimizing around the edges here, you have the unique opportunity to help us build a thoughtful and robust lifecycle program from scratch. We have the tools in place (Braze) and a fantastic engineering team that can support these initiatives and help you run fast.
The ideal candidate takes a customer-centric approach to marketing. You aspire to deeply understand our customer, empathize with our customer, and are passionate about finding better ways to serve our customer. You understand that CRM is one of the most important customer touch-points with our brand, and are excited to think about how it can be utilized in service of our members.
This position is remote. We have a small office in San Francisco, and a distributed team nationwide.
Key Responsibilities
- Develop and lead the CRM acquisition strategy for all verticals;leveraging email, push, SMS, and in-app messages
- Establish and own the lifecycle roadmap, developing campaigns that support the customer across each phase of their journey consideration/education, new member onboarding, member engagement, win-back/churn etc.
- Work with our product, data, and engineering teams to design and launch automated campaigns and ensure quality, error-free testing, launch and QA of campaigns
- Manage all list growth initiatives, that help us maximize our reach and nurture prospective customers in support of all top-of-funnel initiatives
- Define our reporting structure and CRM dashboard that unlock program visibility internally and at the executive level
- Analyze and track campaign performance, employe a rigorous testing and experimentation mindset, draw insights, and implement changes to that unlock opportunities for growth
- Manage member comms outside of triggered programs ie. support the newsletter calendar and execute those campaigns
Preferred Qualifications
- Bachelors Degree or equivalent work experience
- 5-8 years experience in CRM &Lifecycle, DTC subscription services or experience in consumer health, wellness &CPG are a plus
- Customer-centric mindset using data &insights to validate intuition and inform daily strategic decision making
- Strong working knowledge of modern CRM platforms;experience with Braze is a plus (others include: Iterable, Klaviyo etc.)
- Great communication skills and a natural ability to work with cross-functional teams
- If outside of Bay Area, comfort working with a distributed team (we have a small office in SF)
- Comfort with analytics in and out of the native platforms. You are comfortable with Excel, are familiar with BI tools like looker you know the right questions to ask and how to structure data to answer it
- Nice to have: SQL or HTML proficiency