Director of Paid Social
Location: Global+ United States
Job Description:
Director of Paid Social
Department: Sales
Employment Type: Full Time
Location: Global+
Workplace type
Fully remote
Description
About Magic
We are a leading modern outsourcing platform, that connects SMBs to high-quality remote Executive Assistants. With roots in Silicon Valley, and backing from top venture capitalists, our workers are supercharged with a combination of the latest AI technology and training.
Background
Our company came out of Y Combinator in 2015. Since then we’ve grown to 1000+ remote workers, with strong venture-backing (including Sequoia Capital) and over $30M in funding to date. We are fully remote across Asia and US time zones.
Why does this role exist?
As the Head of Paid Social (Director), you will lead our paid social media efforts, managing a team of specialists and driving strategic growth across various social platforms. Reporting directly to the Head of Marketing, you will be responsible for developing and implementing innovative paid social strategies, managing substantial budgets, and collaborating with cross-functional teams to achieve our marketing objectives.
The Impact you’ll make
- Own end-to-end paid social media strategy and execution across platforms, with a primary focus on Facebook/Instagram, LinkedIn, and Twitter
- Manage and develop a team of paid social specialists, currently consisting of two team members
- Conduct daily tactical meetings with the team, maintaining a very structured approach
- Oversee and optimize paid marketing budgets of at least $100,000 per month
- Develop and implement strategic, innovative campaigns to drive business growth
- Collaborate regularly with other departments, maintaining a structured meeting cadence
- Comfortable working with the Creative team and Content Marketing team to create assets for Paid Social campaigns.
- Comfortable working with the Marketing Analytics team to analyze Paid Social campaign performance and make decisions based on the data.
- Utilize tools like Clearbit (or similar) to enhance targeting and campaign effectiveness
- Drive key acquisition metrics and profitable growth through paid social channels
- Present insights and performance reports to senior leadership, influencing decision-making at a company level
Skills, Knowledge and Expertise
Required Experience
- 5-7 years of hands-on experience with paid social media (Facebook, Instagram, LinkedIn, Twitter, etc.)
- Proven track record of managing paid marketing budgets of at least USD 100,000 per month
- 3-5 years of management experience, including leading and developing team members
- Deep expertise in Facebook/Instagram advertising, with strong skills in LinkedIn advertising
- Experience with TikTok advertising is a plus
- Experience in B2B marketing, preferably in services advertising
- Strong understanding of marketing to US companies
- Experience using Clearbit or similar tools (e.g., Metadata, Demandbase)
Your superpowers are…
- You’re a strategy wizard, conjuring up creative ideas for paid social campaigns that make competitors wonder what hit them
- Your organizational skills are off the charts –you run team meetings like a pro and keep cross-department collaborations humming along
- You speak fluent Social Media –Facebook and Instagram are your native languages, with LinkedIn and Twitter as your strong seconds
- You’ve got a sixth sense for data, turning numbers into actionable insights faster than you can say “ROI”
- You’re a natural leader who can spot talent and help your team level up their skills
- You know your metrics inside out –ROAS, CAC, and friends are your constant companions, and you can explain them without putting anyone to sleep
You should apply if…
- You’ve got a knack for seeing the big picture, turning business goals into killer paid social strategies while balancing short-term wins with long-term plans
- You’ve got a track record of making it rain with paid social campaigns, not afraid to make bold moves and take smart risks for amazing results
- Numbers are your friends –you know how to make every dollar count in a big budget and love diving into data to back up your hunches
- You’re a team-building ninja, creating a vibe where creativity and hard work thrive, and keeping your team motivated when deadlines loom
- You’re always one step ahead of the game, spotting trends before they’re trending and constantly hungry to learn more
- You’re a master communicator who can explain complex strategies to diverse audiences, leading cross-department projects with ease
- You think globally, crafting strategies that resonate across diverse markets and cultures
- You’re flexible with your schedule and can thrive in Asian time zones, connecting effortlessly with global teams