Digital Media Coordinator, Paid Social - remote

Digital Media Coordinator, Paid Social

Full Time

Professional

Off Site

Requisition ID: 1412

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a Digital Media Coordinator, Paid Social to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Digital Media Coordinator, Paid Social is responsible for facilitating paid social campaign launches and monitoring campaign performance to ensure optimal success.

A detailed explanation of each responsibility is as follows:

RESPONSIBILITIES:

Social Campaign Management

The Coordinator will be responsible for coordinating the launch of the client’s social campaigns primarily through Meta ads manager. New campaigns begin at the request of clients and account teams, delivered through Workfront.

Responsibilities include:

• Ensuring the media team has received the required assets for launch
• Developing and implementing paid social campaigns to drive results based on client goals
• Reviewing conversion tracking configuration before launch
• Overseeing campaign budgets monthly
• Providing screenshots and links of ads as confirmation of launch and a final quality check

  Social campaigns require regular maintenance and optimization. Optimizations must balance revenue with client results, including:

  • Adjusting audiences to improve results
  • Monitoring CPAs to achieve client target goals
  • Testing new audiences and creative to enhance overall efforts

    New social launch tasks must be processed within eight business days. This provides four days to confirm conversion tracking and four days for internal processing.

    Conversion Tracking

    The media team uses Google Tag Manager for the installation and firing of conversion tags across channels. While it is the job of the technical team to install Google Tag Manager and quality check pages before delivery to the media team, it is the media team’s responsibility to ensure that conversion tracking is functioning at launch and continues to function.

    This includes test submissions for email acquisition forms and donation tracking, amongst other conversion actions.

    Reporting

    Reporting on campaign performance varies by client. We provide reports for our clients in several different formats including Excel spreadsheets and our internal reporting dashboards. The Coordinator is responsible for accurately compiling data for client reports. Also, the Coordinator is responsible for providing insights and analysis for their paid social accounts.

    Communication Responsibilities

    The Coordinator is responsible for communicating with key parties regarding their paid social accounts:

    • Managing a relationship with all key stakeholders for a client within our Digital team
    • Being proactive in communicating issues regarding ad approvals, tracking, content needs, and campaign delivery to the client service teams
    • Participating in strategy and planning meetings as necessary
    • Staying up to date with best practices and industry trends to provide proper guidance to our clients and internal teams

      PREFERRED SKILLS AND QUALIFICATIONS:

      • Bachelor’s Degree
      • 1-2 years of experience which may include internships
      • Strong attention to detail and a proven ability to thrive in a fast-paced and deadline-driven environment
      • Strong communication skills
      • Must be proficient in Microsoft Office Suite (Word, Excel, Outlook).

        LOCATION: Remote

        Pay Range expected for the position: $45,000-$55,000 annually.

        (The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate)

        RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

        RKD Group is an Equal Employment Opportunity employer.

        No sponsorships available for this position.