Customer Marketing Specialist
Remote
Full Time
Mid Level
Join our dynamic team as a Customer Marketing Specialist, where you will take ownership of all content, production, communications, and community management in the post-sale ecosystem. Your mission is to drive revenue through customer engagement, advocacy, and strategic marketing initiatives, ensuring our customers not only stay but thrive and grow with us.
Goals
- Revenue Generation: Increase revenue by driving customer expansion from initial purchases to additional licenses and features. Encourage customers to scale from 1-2 licenses to dozens.
- Advocacy: Enhance the customer experience to generate reviews, testimonials, case studies, and referrals, creating a self-sustaining growth loop.
- Value Addition: Provide exceptional value through education, training, and content, becoming the trusted advisor for industry best practices beyond our services.
Key Responsibilities
- Customer Communications: Develop and manage intelligent, tailored communication strategies addressing customer feedback, product updates, billing, pricing, events, and trainings. Ensure all communications make our customer base happier and more engaged.
- Community Management: Moderate and engage the customer community through Botkeeper University. Create and manage content such as certifications, training materials, and general announcements.
- Advocacy Campaigns: Implement targeted advocacy campaigns to leverage customer satisfaction for reviews, testimonials, and case studies. Reinvigorate past successful initiatives and scale them.
- Data-Driven Content Strategy: Analyze knowledge base and support ticket data to identify content gaps. Develop and update knowledge base articles, landing pages, emails, and webinars to address common customer issues.
- Cross-Functional Collaboration: Work closely with sales, product, customer success, and other customer-facing functions to ensure alignment and enhance the overall customer experience.
Opportunity Highlights
- Customer Journey Management: Oversee the customer journey from acquisition to advocacy, aligning marketing efforts to drive product adoption, increased utilization, and value realization.
- Customer Engagement: Build and maintain strong connections with customers to ensure ongoing value and success throughout the relationship lifecycle.
- Content Development: Partner with the content team to create materials that increase customer engagement, including case studies, references, and customer speaker programs.
- Digital Integration: Collaborate with the digital business team to create usage-based triggers and corresponding messaging.
- Performance Tracking: Monitor performance against quarterly pipeline targets and recommend additional campaigns or programs as needed.
Skills &Qualifications
- Educational Background: Bachelor’s degree in marketing, business, or communications;MBA preferred.
- Experience: 3-10 years in marketing, with a strong preference for SaaS and B2B experience, particularly in customer marketing.
- Marketing Expertise: Data-driven approach to marketing with the ability to translate software capabilities into business benefits.
- Content Creation: Proven experience in developing customer messaging and translating data into compelling stories.
- Campaign Execution: Experience in creating and executing marketing campaigns that drive customer engagement and advocacy.
- Collaborative Skills: Ability to work effectively with internal cross-functional teams and external customers.
- Customer Focus: Strong orientation towards customer success and engagement, with the ability to communicate professionally with senior executives.
- Global Mindset: Proven ability to partner with regional marketing teams in a matrixed environment.
- HubSpot Tools: Experience preferred
Personal Qualities
- Passionate about customer service and relationship building.
- Strong interpersonal and communication skills.
- Creative and strategic thinker.
- Analytical with a focus on marketing effectiveness and ROI.
Growth Opportunities
- Potential career paths include Director of Customer Marketing, Director of Advocate Marketing, or roles in Customer Success and Marketing leadership.
Join us to make a significant impact on our customer relationships and drive our post-sale success. Apply now to become an integral part of our marketing team and help us build stronger connections with our customers.
About Botkeeper:
Botkeeper provides bookkeeping to businesses using a powerful combination of skilled accountants and automated data entry through the use of machine learning and AI. Our clients receive 24/7 accounting and support as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. The platform easily integrates with a client’s bank accounts, credit cards, HR system, and POS system, and makes appropriate entries and adjustments to their QuickBooks Online accounts, providing businesses with a 24/7 AI-driven Botkeeper.
Botkeeper Benefits:
We offer unlimited PTO, competitive compensation and healthcare, remote work, and 12 weeks of paid parental leave. Additional benefits include company retreats, incredible opportunities for career growth, continued professional education, and collaboration with our team of smart, supportive colleagues.
Equal Employment Opportunity Statement:
Botkeeper is proud to be an Equal Employment Opportunity employer and we encourage all to apply to join our team! We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any other applicable characteristics protected by law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to accommodations@botkeeper.com.
- Potential career paths include Director of Customer Marketing, Director of Advocate Marketing, or roles in Customer Success and Marketing leadership.