Creative Copywriter
Location:US-Remote
Job Summary
Are you
…unafraid of a blank page?
relentlessly consulting the thesaurus for the perfect word?
the only one of your friends who knows what it means to split the infinitive?
someone who thinks, I could come up with something better, upon viewing advertisements?
able to translate complex research findings into accessible poetry and prose?
eager to make an impact by creating messaging that reaches millions of Americans?
If you answered, yes to these questions, you might be the Creative Copywriter we are looking for!
Aptive Resources is seeking a Creative Copywriter in support of the Human Experience teams portfolio of federal contracts.
The Creative Copywriter will collaborate with the media team, creative team, research team, account teams, client stakeholders, and others to deliver innovative messaging and written deliverables. As such, the ideal Creative Copywriter is a visionary who demonstrates strong critical thinking, writing, and organizational skills. The position requires the ability to learn about client brands and challenges and produce (sometimes rapidly) engaging and effective messaging to advance organizational goals.
This is a mid-level, full-timeremoteposition.
Primary Responsibilities
- Partner withanalytics experts, technologists, and marketing specialists to craft compelling messaging and stories that protect, promote, and evolve clients brands
- Oversee and directly develop copy options in an efficient manner, collaborating with clients, project managers, designers, and media buyers to ensure messaging alignment
- Write across a variety of project types (advertising, long-form content, video scripting, and other ad hoc requests) within Aptives portfolio to addsignificant value
- Receive and incorporate constructive feedback, finding creative solutions that align with clients vision andadapting to changes in format, media, design, and advertising strategies as priorities shift
- Gather, analyze, fact check, and interpret data from various sources to make informed and research-driven content decisions
- Conduct efficient information gathering sessions to collect critical information for message development
- Write, review, and edit content in compliance with AP style, the Plain Language Act and other federal content guidelines
- Review and fact-check documents for stylistic, formatting and editorial consistency goals
- Maintain familiarity with advertising and marketing trends
- Manage time independently and balance multiple deadlines
Minimum Qualifications
- 4+ years of experience distilling complex and/or technical subjects into plain language for a diverse range of audiences at cabinet-level federal agencies, and/or public or private organizations
- Excellent writing, editing and verbal communication skills
- Bachelorsdegreein communications, journalism, public relations, English or a related field
- Exceptional people skillsincluding listening and presentationand high EQ, with the ability to collaborate across teams, clients, personalities, and styles
- Strong understanding of paid digital and traditional advertising, content marketing, experiential marketing, live event storytelling and other innovative means to engage the audiences of Aptives clients
- Passionate about making an impact
- Unafraid to take risks and push the boundaries of what is possible
- Portfolio of written work
- Ability to obtain and maintain a public trust clearance
- Legal authorization to work in the U.S.
Desired Qualifications
- Demonstrated experiencedeveloping messaging for successful marketing, advertising, experiential, and/or public relations campaigns
- Enjoys and excels working in multidisciplinary, team-based settings
- Experience reading and translating research findings into accessible messaging for various target audiences
- Familiarity with public health issues related to Veterans health, national security, and environmental and energy security
- Experience working for or with federal agencies or government organizations
- Comfortable presenting to clients and leading internal team meetings